Shorade UK Ltd formed as a new prestige accident repair business.


Shorade UK Ltd has been formed by Steven Shore, Shorade Accident Repair Centre, Mark O’Keefe, Finesse Accident Repair Centres, and Leon Coupland, HTH Dynamics, to cater for the growing need for specialist manufacturer-approved repair facilities across the UK.

The formation comes after a period of close collaboration between the existing businesses. Existing sites will continue to trade as independent companies, but will share resources, processes, management, and best practise. Shorade UK will focus on serving prestige manufacturers through the acquisition and opening of new facilities. Leon Coupland will operate as Group Managing Director for Shorade UK, with ultimate operational responsibility.

Steve Shore commented, “Establishing Shorade UK is a fantastic step towards growing the Shorade brand. Since becoming involved in the business 30 years ago, we have worked hard to create a reputation synonymous with quality and value. Working together with Mark and Leon gives us an opportunity to grow the brand beyond the Midlands area.”

Leon Coupland added, “Having worked together for a number of years, our combined experience with prestige manufacturer-approved programs is industry-leading. We will offer national manufacturer-approved repair solutions to our chosen vehicle manufacturers and their customers. Our business model is scalable and will allow us to meticulously service targeted areas throughout the UK.”

Mark O’Keefe concluded, “Sharing expertise across our brands has ignited a passion to create this unique blueprint for prestige manufacturer-approved bodyshops. This blueprint allows us to offer our customers a new and innovative customer experience, which we believe is unparalleled. Working with Leon and Steve over the last 18 months, we believe we have created a concept and vision for an industry-leading repair solution. This has led to the formation of Shorade UK.”

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