Privacy Policy

1. Introduction

Shorade UK Ltd takes your privacy very seriously and is committed to protecting your personal information. By visiting www.Shorade.co.uk including all related sub-domain names (together ‘our site’), you are accepting and consenting to the practices described in this policy.

2. About us

Shorade UK (including derivatives Shorade; Shorade Cannock; Shorade Bristol and any future Shorade locations) is a multi-award winning bodyshop, approved by leading vehicle manufacturers. Our team is dedicated to delivering market leading accident repair and vehicle personalisation services to our customers. 

Shorade UK is an Automotive Repair Centre (company number 04925842) with registered office at Shorade House, Walsall Road, Cannock, Staffordshire, WS11 0HP. Shorade UK is the controller of all personal data it collects where it determines the purposes and means of the processing of personal data. In all other cases it is a data processor for the personal data supplied to them for processing by another Data Controller. 

3. About this privacy policy

This privacy policy explains what information we may collect about you, how we may use it, and the steps we take to ensure that it is kept secure. Please read the following carefully to understand our views and practices regarding your personal data and how we process it.

Please note that our website and other digital platforms may contain links to third party website/digital platforms which are provided for your convenience. We are only responsible for the privacy practices and security of our own digital platforms. We recommend that you check the privacy and security policies and procedures of each and every other website/digital platform that you visit.

4. How to contact us about your personal data or this privacy policy

If you have any questions about this privacy policy or about your personal data, please email us at info@shorade.co.uk or write to us at the following address:

Data Protection Officer
Shorade Accident Repair Centre Ltd, 

Walsall Road, 

Cannock, 

Staffordshire, 

WS11 0HP

5. Personal Data Processed by Shorade Accident Repair Centre

Shorade Accident Repair Centre collects, stores and processes personal data for several purposes, mainly: personnel administration, financial accounting, marketing and provision operational services (Car Body Repair) to customers. The detail of this is described in the table below.

Type of Data Purpose Legal Basis Retention Period
Name, Address Telephone Number, email of potential employees Recruiting employees Consent 3 month for unsuccessful candidates
Name, address, telephone number, medical information of employeees Administration of employment of Staff Performance of a contract 7 years after employment ceases.
Payroll, Taxation and Pension information Name address, telephone number, email Bank account To facilitate Payroll and Occupational pension services to staff Legal Obligation 8 years after employment ceases
Name, Address Telephone Number, email Insurance reference Bank account/bank card details, Chassis number, Vehicle registration, s To supply car body repair services for clients Performance of a contract 7 years following vehicle repair date
Clients Name, Address Telephone Number, email To communicate with clients about any issue that you raise with us or which follows from an interaction between us. Legitimate interest 7 years following vehicle repair date
Digital Images Security of premises and belongings Legitimate Interest 28 days from image capture

6. Information we collect and what we use it for

When we provide you with products or services we may collect and store any personal information that you provide to us. We may, for example, keep a record of your name, address, delivery address, email address, telephone number, payment card details, vehicle details and insurance information. 

When you confirm to accept our service), fill in one of our forms (whether online or offline) or otherwise expressly provide us with your personal information, we may collect and store any personal information that you provide to us and may use it to personalise and improve your experience on our digital platforms, provide products and services you request from us, and carry out demographic and market research.

When you interact with our digital platforms, we may also automatically collect the following information about your visit. This is primarily to help us better understand how our customers use our digital platforms to enable us to create better content and more relevant communications:

  • How you have reached our digital platform and the internet protocol (IP) address you have used.
  • Your browser type, versions and plug-ins, and your operating system.
  • Your journey through our digital platform, including which links you click on and any searches you made, how long you stayed on a page, and other page interaction information.

In broad terms, we use your data for the following purposes:

  • To carry out our obligations arising from any contracts entered into and administer and provide products and services you request or have expressed an interest in;
  • To provide you with information about other goods and services we offer that are similar to those that you have already browsed or enquired about;
  • To communicate with you in the event that any products or services you have requested are unavailable
  • To notify you of changes of our services
  • For fraud screening and prevention purposes
  • For record keeping purposes
  • To create an individual profile for you so that we can understand and respect your preferences
  • To personalise and improve your experience on our digital platforms and ensure that content from our site is presented in the most effective manner for you and your computer
  • To personalise and/tailor any communications that we may send you
  • To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you

7. Our legal basis for using your personal information

The UK GDPR, (Our Global standard of compliance) requires that a Controller must have a legal basis for processing personal data. In most instances, our legal bases for processing your personal data are:

  • (a)Your consent.
  • (b)We have a contractual obligation.
  • (c)We have a legal obligation.
  • (d)We have a vital interest.
  • (e)We need it to perform a public task.
  • (f)We have a legitimate interest.

8. How long will we retain your data?

We will only keep your personal data for as long as is necessary to fulfil the purposes we collected it for, which may include satisfying any legal, accounting, or reporting requirements. The retention period depends on the type of personal data and the reason we are processing it.

When calculating the appropriate retention period for your data, we consider the nature and sensitivity of the data, the purposes for which we are processing the data, and any applicable statutory retention periods. Using these criteria, we regularly review the personal data which we hold and the purposes for which it is held and processed.

When we determine that personal data can no longer be retained (or where we must comply you request us to delete your data in accordance with your right to do so) we ensure that this data is securely deleted or destroyed.

Time scales are detailed in above table. 

9. Disclosure of your information

In order to provide our products and services to you or to otherwise fulfil contractual arrangements that we have with you, we may need to appoint other organisations to carry out some of the data processing activities on our behalf, also referred to as subprocessors. These may include, for example, payment processing organisations, delivery organisations, fraud prevention and screening and credit risk management companies, and mailing houses.

We may share your data with third parties (a) if we are under a legal or regulatory duty to do so, (b) if it is necessary to do so to enforce our terms and conditions of sale or other contractual rights, (c) to lawfully assist the police or security services with the prevention and detection of crime, (d) where such disclosure is necessary to protect the safety or security of any persons, and/or (e) otherwise as permitted under applicable law.

We may share your data with our carefully selected partners (as may change from time to time) but we will only do this if you have consented or if one of the conditions in the paragraph above applies.

In all instances where we disclose your information to third parties, we will ensure that your information is appropriately protected, and the appropriate consent has been collected.

10. Cookies

In common with many other website operators, we use standard technology called ‘cookies’ on our website. Cookies are small pieces of information that are stored by your browser on your computer’s hard drive, and they are used to record how you navigate this website on each visit.

For further, more detailed information on how we use cookies, please refer to our Cookie Policy, available on request. 

11. Security of information

We take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

The data that we collect from you may be transferred to, and stored at, a destination the European Economic Area (EEA). It may also be processed by staff operating within the EEA who works for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy and the UK GDPR.

Unfortunately, we cannot guarantee that transmission of information via the internet is secure. Although we will do our best to protect your personal data, any transmission of data is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Please note that for your safety and security, CCTV is in operation in all of our premises which are open to the public. Our full CCTV monitoring policy is available on request.

12. More about your information – your rights

You may correct or update your personal information at any time by emailing us at info@Shorade.co.uk. Please include your name, address, and email address when you contact us as this helps us to ensure that we accept amendments only from the correct person. We encourage you to promptly update your personal information if it changes.

You have rights under the data protection legislation and, subject to certain legal exemptions, we must comply when you inform us that you wish to exercise these rights. There is no charge unless your requests are manifestly unfounded or excessive. In such circumstances, we may make a reasonable charge or decline to act on your request. Before we action your request, we may ask you for proof of your identity. Once in receipt of this, we will process the request without undue delay and within one month.

Your rights in connection with personal information are set out below:

Subject Access Request – You have a right to receive a copy of all the Personal Data we hold about you.

Rectification – If any of the Personal Data we hold about you is incomplete or inaccurate, you have a right to have it corrected.

Erasure – This is also known as the “right to be forgotten”. You have a right to ask us to delete your Personal Data where there is no good reason for us continuing to process it. However, certain criteria apply and if we have a legitimate reason to continue processing your personal data, we will not be legally required to delete it.

Objection – You have a right to object where we are relying on legitimate interests as our legal basis for processing your Personal Data but, in certain circumstances we may be able to continue with the processing. For example, if we have compelling legitimate grounds which override your interests, rights and freedoms or your personal information is needed for the establishment, exercise or defence of legal claims. 

Restriction – You have a right to ask us to restrict the processing of your Personal Data in certain circumstances. For example, you may require us to suspend processing information about you whilst checks are made to ensure it is accurate.

Portability – You have the right to ask us to transfer any Personal Data you have provided to us to another party, subject to certain criteria being satisfied. We will provide this Personal Data in a structured, commonly used and machine-readable format.

Right to withdraw consent – If you have given us your consent for the processing of your Personal Data, you can withdraw this at any time. Please note, the withdrawal has no effect on the legality of the data processing carried out in the past on the basis of your consent. To exercise your right to withdraw consent contact us at info@Shorade.co.uk 

Right to complain – If you are unhappy with the way in which your personal information has been or is being processed, you have the right to make a complaint about it to the Information Commissioner’s Office (ICO). They can be contacted at:

Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow
Cheshire
SK9 5AF

www.ico.org.uk

For the purpose of the Data Protection Act (1998) Shorade Accident Repair Centre is registered as a data controller with the Information Commissioner’s Office with registration number Z8588300

We will securely retain your information for as long as is reasonably necessary and in accordance with applicable data protection laws. If you wish to submit a request for your data, be deleted, please write to us at the above address. You have the right to receive a copy of the personal information that we hold about you. Please write to us at the email address provided further above if you wish to exercise this right.

13. Changes to our privacy policy

Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

Leon Coupland

Managing Director