Shorade UK is pleased to announce that Rachel Bentham, formerly BASF Automotive Refinish, has been appointed as Brand Manager.

Rachel will be responsible for online and offline branding activities for all associated partners and businesses. In addition to branding, Rachel’s role also includes engagement with vehicle manufacturer programs, working with partnered dealerships and other key stakeholders. Rachel will work closely with the Directors of Shorade UK to assist with the launching of new sites.

Shorade UK is committed to creating and operating exceptional, innovative accident repair facilities across the UK. Working closely with selected vehicle manufacturers, Shorade UK will create bespoke but scalable solutions, with a focus on the customer experience. Rachel will assist the Directors in the rollout of the strategy and will be a key member of the Shorade UK team.

Leon Coupland, Managing Director commented, “Having known Rachel for a number of years through her role with BASF, we knew she was a great fit for Shorade UK. Rachel offers a fresh perspective on marketing and branding and will be working closely with us to create and deliver an outstanding customer experience across all sites. It is fantastic to be able to offer Rachel this next step in her career.”