Shorade is proud to share some exciting news. Jon Biggins has been appointed as our new Managing Director.

A Strategic Move for Growth

Jon has been part of our leadership team for the past two years, bringing a proven track record of quality, innovation, and customer care. This change won’t disrupt how we operate; in fact, it’s designed to make us even stronger. With Jon leading our day-to-day operations, we can focus more sharply on what we do best, while opening the door to new opportunities and growth.

Leon Coupland, co-owner and former Managing Director, will now dedicate his time to growing Shorade, from developing our manufacturer partnerships to expanding our capabilities and pushing the boundaries of what’s possible in prestige vehicle repair.

A Word From Leon Coupland

Leon says: “Jon is a safe and natural choice for Managing Director. His leadership brings a fresh focus that’s exciting not only for Shorade but for the wider industry. His dedication to people means we’re strengthening our teams and enhancing the customer experience at every level. This is a positive move that positions us perfectly for future growth.”

A Commitment to Our Teams and Customers

Jon is passionate about supporting the people who make Shorade what it is, our talented teams across Cannock, Cheltenham, Bristol, and our new site in Tonbridge, and ensuring we deliver the highest standards for every customer.

In Jon’s words: “I’m honoured to lead Shorade into its next chapter. My focus is simple: to support our exceptional teams, invest in the tools, training and environment they need to thrive, and make sure every customer has the best experience and complete confidence when they choose us.”

Raising the Standard in Prestige Repair

Shorade is proud to hold approvals from leading manufacturers, including Porsche, Tesla, JLR, Lamborghini, Volvo, Polestar, Mercedes, Bentley, and Rolls-Royce. Across our sites, whatever the brand, we deliver the same meticulous attention to detail.

With Jon overseeing operations and Leon focusing on strategic growth, this is a moment of real momentum for Shorade. We’re not just maintaining the standards that have earned us a reputation in the prestige repair sector; we’re raising them.

For the latest company updates and industry insights from Jon, Leon, and the team, follow Shorade on LinkedIn.