The Remarkable Read
Goodbye 2013, Welcome 2014!
Happy New Year from all at Shorade! 2013 was a fantastic year for the team at Shorade; from being visited by so many familiar faces, receiving new accreditations, awards, celebrating milestones, hosting and attending events, supporting charities. Here is a selection of highlights from the year:
Winning Bodyshop Awards – Innovation Award
Shorade were very proud to be the first Bodyshop in the history of the Bodyshop Awards to win the exclusive “Innovation Award” which was awarded by Bodyshop Editor Mark Hadaway and evening host Comedian, Dom Joly. To be selected for the Innovation Award the criteria stated that the Bodyshop or service requires individuality, to be unique and illustrate a revolutionary approach to business, showing innovative traits which the Industry should inspire to work towards.
The team were completely surprised as Dom Joly announced the introduction of the Innovation Award talking about Shorade’s new state of the art Aluminium/ Carbon Fibre workshop and Customer Experience Facility before announcing that the team had been awarded for Shorade’s Innovation. The team at Shorade were also delighted to be selected as finalists for the annual award of medium Bodyshop of the year. Thank you to the Bodyshop Awards and Bodyshop Magazine!
Winning Porsche Cars GB #911Restoration with Porsche Centre Sutton Coldfield
Shorade were delighted to be awarded as Overall Winners by Porsche Cars Great Britain for the #911Restoration project in collaboration with Porsche Centre Sutton Coldfield at the Porsche Experience Centre. As part of a National Classic Restoration Competition initiated by Porsche Cars GB and timed to coincide with the 50th anniversary of the 911; Porsche Centre Sutton Coldfield collaborated with Shorade Accident Repair Centre as their Porsche Approved Body Repair Centre to take part in a restoration project on a Classic 911 964 Carrera 2 Coupe; the competition provided a platform for both Porsche Centre Sutton Coldfield and Shorade Accident Repair Centre to demonstrate to owners, both of classics and the wider audience our specialist knowledge and wealth of experience in the area of repair, maintenance and care of older Porsche cars.
Receiving McLaren Accreditation
The team at Shorade were also delighted to become accredited as an authorised Body Repair Centre for the prestigious automotive manufacturer; McLaren. Shorade were nominated by local McLaren dealership; Rybrook McLaren Birmingham which also houses Rolls-Royce Birmingham and Prestige automotive dealership, Rybrook Specialist Cars. Following nomination our technicians visited the McLaren Technology Centre to carry out McLaren training, passing with flying colours! Following the accreditation McLaren Birmingham visited Shorade to congratulate the team and brought demonstrators to display in the handover area which is featured in the image above; Dealer Principal, Giles Rowley and Aftersales Manager, Kersten Rice from McLaren Birmingham with two McLaren MP4-12C’s and Steve Shore, Shorade’s Managing Director. McLaren is a fantastic addition to Shorade’s existing Manufacturer approvals; Lamborghini, Porsche, Volkswagen, Audi, SEAT, SKODA, Mercedes-Benz, and Nissan.
50th Anniversary of Lamborghini with the Lamborghini Club UK at Silverstone Classic
Shorade enjoyed supporting the Lamborghini Club UK for the 50th Anniversary of Lamborghini by sponsoring and joining the club at Silverstone Classic. A staggering amount of Lamborghini’s were present with owners keep to celebrate the anniversary, members from across the Lamborghini network, dealerships, Lamborghini headquarters and Valentino Balboni also joined the celebrations along with the 1000’s of enthusiasts and fans who turned out over the weekend to see the impressive collection of different models from over the 50 years.
Celebrating 50th Anniversary of Porsche 911, displaying the winning #911Restoration with Porsche Centre Sutton Coldfield at Classic Motorshow, NEC
Following Shorade’s recent win of the Porsche Cars GB 911 Restoration challenge, Shorade displayed the winning 964 with Porsche Centre Sutton Coldfield on the Porsche Club GB stand at the NEC Classic Motorshow. The teams displayed the 964 from the 14th to 16th November where visitors had the opportunity to get close to the 964 and closely inspect the winning 911 Restoration externally and internally. The display saw a variety of models of the 911 throughout the 50 years, all of which were absolutely stunning!
McLaren Accreditation Celebration
Following Shorade’s manufacturer accreditation from McLaren Automotive; the team hosted a celebration in Shorade’s state of the art Customer Experience Centre & Aluminium workshop with local McLaren dealership McLaren Birmingham. A selection of vehicles, demonstrations, racing simulators, racing professionals and refreshments were available for the visitors who all had a fantastic morning with the team.
Raised awareness for Marie Curie Cancer Care with Rybrook McLaren & Rolls-Royce
Shroade were delighted to be invited to Rybrook McLaren & Rolls-Royce for a fund raising evening promoting the fabulous charity work of Marie Curie Cancer Care, the evening included a mix of local businesses including Shorade with stalls, a fashion show, canapés, charity cocktail bar and charity raffle where Shorade and local businesses donated prizes. The evening raised a respectable £9,000.00 for Marie Curie Cancer Care.
Porsche 911 Anniversary Service Clinic at Porsche Centre Sutton Coldfield
As a part of the 911 50th Anniversary Porsche Centre Sutton Coldfield hosted a 911 Anniversary Service Clinic where the team at Shorade were delighted to be on hand, answering questions for the morning regarding Porsche Body Care and answering questions whilst vehicle inspections were carried out by the Service department.
Reliability run at Rybrook, supporting the Royal British Legion
Shorade were delighted to attend the annual Jones Lang LaSalle ‘Classic and Sports Car Reliability Run’ which was held at McLaren Birmingham, organised to support the Royal British Legion. The teams from McLaren Birmingham and Shorade were happy answering technical questions and showing guests around the displays at the dealership before the Rally ventured to the Cotswold Water Centre, followed by a visit to Castle Coombe Racing Circuit for Parade laps around the track, then on to the Sports Field adjacent to Shipton Golf Course before arriving at the final destination -The Boot, Lapworth.
Porsche Club Night at Porsche Centre Sutton Coldfield
Shorade enjoyed visiting Porsche Centre Sutton Coldfield for the annual Porsche Club Night at the dealership. The team always enjoy seeing friends at the Porsche Club, talking about recent events and answering questions on Bodywork and general Porsche cars. The Club Night was particularly enjoyable as the 911 Restoration project was displayed and special guest Graham Lightfoot from Porsche Cars GB was in attendance to see the 911 restoration with the club owners shortly before the final adjudication of the 911 restoration competition at the Porsche Experience Centre, Silverstone.
Adjudication day of the #911Restoration at the Porsche Experience Centre
Porsche Centre Sutton Coldfield & Shorade thoroughly enjoyed exhibiting our restoration entry to the Porsche Cars GB competition. The teams from Porsche Centre Sutton Coldfield and Shorade took the newly restored 964 to the Porsche Experience Centre at Silverstone for final adjudication along with all the other Porsche Centre’s and approved bodyshops that had submitted entries to the Restoration competition, the team were overjoyed to be awarded the “Overall Winners” with Porsche Centre Sutton Coldfield. Feedback from all the people who were following the project was fantastic! Later this year three members of the Restoration teams will receive Porsche’s prize which will be a driving experience at Camp 4 in Finland.
Launch of the Squadra Corse Club at Lamborghini Birmingham
In October Shorade were excited to visit Lamborghini Birmingham for the launch of the exclusive Squadra Corse Club and Hibernation check. The club was established to enhance the experience of owning Lamborghini’s three years and over. Attendees included team members from the Lamborghini Club UK, the Lamborghini Racing Team UK, a selection of owners and enthusiasts, members from Shorade as Lamborghini’s official UK Aluminium Centre and of course Lamborghini Birmingham. A special guest was also present from Lamborghini HQ, David Martin (Lamborghini After-sales, Europe) who was happy to spend time meeting guests and answering both technical and general questions.
Launch of the Porsche Cayman at Porsche Centre Sutton Coldfield
Earlier on in the year Shorade attended Porsche Centre Sutton Coldfields launch of the new Cayman. The launch evening kicked off to a fabulous start at Porsche Centre Sutton Coldfield with the doors opening at 7:00pm to be greeted by the team with a Champagne reception, canapés, ambient music and the new Cayman. An impressive turn out of over 190 previous and prospective customers eagerly awaiting their first glimpse of the striking Cayman & Cayman S strategically placed around the showroom in a variety of colours; the atmosphere was friendly, inquisitive and electric. Opening speeches commenced with Alan Westwood – Dealer Principal; welcoming guests to the Porsche Centre in Sutton Coldfield, shortly followed by an introduction of the new Cayman from Duncan MacGregor – Porsche Cars GB. Videos of the new Cayman were shown across the showroom, highlighting the Cayman’s technical and performance specifications followed by action shots from track testing.
Launch of the Porsche #911Restoration Challenge at Cars in the Park, Lichfield
At the beginning of 2013, Shorade began the Porsche Cars GB #911Restoration competition with Porsche Centre Sutton Coldfield, debuting the 964 before the restoration had commenced at Cars in the Park, Lichfield alongside the Porsche Club Great Britain who had an impressive line up of members cars displayed for the weekend.
Product debut of Proworx Pearl
Shorade was the venue for an Industry photo shoot for the latest range of body fillers from KMG ProWorx. Our state of the art aluminium and carbon fibre workshop was the ideal setting as ‘Pearl’ the new ultra-light body filler has been specifically designed to use as a finishing product or for deeper panel damage on aluminium and carbon fibre vehicles. The photo’s featured on the front cover of September’s issue of the Bodyshop Industry magazine; Repair and Refinish Review along with a feature article including hints and tips on achieving a pinhole free finish a follow up article will also feature in the Repair and Refinish Review in February.
Launch of Shorade.co.uk & Social Media pages
At the beginning of March, we launched Shorade’s new website. The re-design took place after talking to customers who wanted to know more about our service, facilities and events. This also prompted expanding our social pages to include Google+ and Pinterest as well as ShoradeUK on facebook and twitter. Join us online!
The Shorade Team expand and join the Volkswagen Group Apprenticeship Scheme
The team has recently expanded, welcoming two new members of staff, new but highly experienced painter; Lee and for the first year Shorade have a Volkswagen Group Apprentice; Ashley who will complete his three year apprenticeship at Shorade and then officially become a Volkswagen Group trained technician – authorised to repair all Volkswagen, Audi, SEAT and SKODA’s. Shorade also met 17 year old Luke, from Cannock Chase School, Luke spent two weeks at Shorade on work experience which gave him an insight into what it’s like to work in the automotive industry. (Image above: here’s Luke sat in a McLaren structural shell in the Shorade handover area).
In the Press
Shorade featured in a variety of publications this year including: Bodyshop Magazine, Porsche Post, Porsche Club Forum, Repair & Refinish, Staffordshire Outlook, Sports and Classic Car Magazine, The Journal, Glasurit Worldwide, Porsche GB channel, Classic Motorshow website, ABP club, Automotive photographers pages, Volkswagen Group Bodyshop Network, Piston Heads, GT Spirit, 911UK.com to name a few.
The team at Shorade would like to thank all of our customers, business partners, affiliated clubs and everyone who stays in touch from events and on our social pages for a fantastic year and are looking forward to seeing you all in 2014!
Please don’t hesitate to contact the team if we can be of any assistance on 01543 462 240 or via the contact page, thank you.
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